Brooklyn Video Production for Nonprofits.
Persuasive Videos That Drive Action and Funding for Youth Programs.
Without it, your programs can stall, and the young people you serve may miss out on the growth and opportunities they deserve.
Funding Fuels Your Mission.
Transform Lives Through Your Mission.
The right video helps you:
Clearly communicate youth impact to donors and funders.
Build trust and confidence in your programs.
Equip leadership with compelling storytelling assets.
Why Partner With ProductStory Media?
After struggling to find the most effective way to communicate through video, we paused and went back to the drawing board.
That’s when we discovered the art of rhetoric, or persuasive communication, built on three simple foundations: Ethos, Pathos, and Logos.
This framework creates videos that are safe, clear, and compelling, helping viewers understand your mission and take meaningful action.
Three Video Types That Inspire Donors.
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Advertisement Video
Short, high-impact videos that capture attention and inspire action. Ideal for social media, search, or digital campaigns focused on clicks, sign-ups, or immediate engagement.
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Commercial Video
Story-driven videos that build trust, spark emotional connection, and inspire engagement. Perfect for YouTube, TV, streaming, or any platform where you want to shape perception and strengthen your mission.
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Fundraiser Video
Videos designed to build trust, highlight your mission, and inspire donations or support. Ideal for nonprofits and mission-driven campaigns where credibility drives impact.
Engage Donors with Video in 3 Simple Steps.
Book a story audit to uncover your most compelling persuasive appeals.
We turn those appeals into a compelling script and a 90-day engagement strategy.
Create your video, engage donors, drive impact.
Hello Pioneers,
What began as a hobby grew into a serious side hustle after producing videos for companies and leading storytelling and influence sessions with Wocstar x Ghetto Film School Entrepreneur Academy and Berkeley College. Everything was moving in the right direction until a series of unexpected life changes forced a pivot. After working as a full-time entrepreneur since 2023, I had to balance a full-time job with part-time work at the start of 2025, putting much of my vision on hold.
Halfway through the year, I discovered Aristotle’s Rhetorical Triangle, a simple yet powerful framework for persuasion used in public speaking, debates, and commercials. After years of research, over ten thousand dollars in business education, and conversations with industry experts, I realized this framework is a lost art that few creators understand. It is exactly what is needed to make videos that consistently hit the mark, highlight the strongest aspects of a person or organization, and move audiences to action.
After leaving my full time job, I began working with youth, teaching media through organizations like ReelWorks, Brooklyn College Community Program, and TakeTwo Film Academy. Here I realized that the right education introduced early can transform average people into superstars in their chosen careers.
Today my goal is to help others use this framework as a foundational communication tool so they can make an impact, achieve results, and better evaluate the ideas they share.
From Romeo Ortiz, Founder of ProductStory Media
Questions You May Have.
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A: That’s a fair question! Currently, we do not have work showcased on our website because our past projects no longer reflect who we are today. Earlier work was general business video, and like any learning process, mistakes were made along the way. The good news is we are actively creating new work that reflects a professional finish, incorporates rhetorical elements, and aligns with the specific video types we focus on.
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A: Great question. We currently work with a select group of video production partners, bringing in directors, cinematographers, editors, and assistants as needed for each project. This allows us to scale our team and expertise based on the specific needs of every video.
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A: Ah, everyone’s favorite topic—money. The cost of a video varies depending on several factors, including the type of video, the crew required, the tools and equipment needed, locations, and the length of the shoot days. Different budget levels will get you different visuals and levels of flexibility.
In short, an 8-hour, one-day shoot in a single location with a small crew will cost significantly less than a three-day shoot with multiple locations and a full crew. Ultimately, the investment depends on the desired outcome and the quality of production you’re aiming for.
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A: Defining your appeals is essentially an audit designed to examine who you are and what your organization stands for. The goal is to identify and highlight the most compelling aspects of your story that your audience needs to hear and see in order to take action.
For example, if your organization focuses on improving education in underrepresented communities and you want people to donate, it’s important to showcase the work you’ve already done. If you’ve been transforming hundreds of lives through education over the past five years, this should be highlighted. This is an Ethos appeal, which emphasizes your credibility and authority in your area of focus.
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A: We love this question. The rhetorical triangle is far from a gimmick—it’s a set of best practices for effective communication. In fact, commercials and ads use these appeals all the time to persuade people to take action. Any commercial asking for donations, any ad trying to sell a product, or even the movies you watch are built around these three appeals. The more a message leans into them, the stronger and more persuasive it becomes. We go deeper into this in our webinar, which you can find on our YouTube channel.