Engage Audiences. Fund Impact.
Video Production for Youth Education Nonprofits
The gas runs out when people don’t see the progress your programs have already made. The most effective way to show the impact and importance of your cause is through video.
Funding Fuels Your Mission.
The biggest problem with producing video is knowing how to translate your message visually. Without much experience, most of your time will be wasted figuring out the process.
The Challenge of Producing Video.
Figuring out the best practices and tools for producing video.
Adding information your audience doesn’t care about.
Feeling lost or confused by your video message when you see the final product.
Video is a tool to close the gap between why your mission matters and your audience. It’s an exercise in persuasive communication through visuals. When done right, the results are powerful.
Start Communicating Effectively.
Your audience will respond to your message and take action.
Your audience will advocate for and share your story with friends and family.
Your audience will think of others and recommend people to apply to your program.
Ethos, Pathos, and Logos Are the Essential Elements for Your Video.
The foundation of all persuasive communication is the Rhetorical Triangle, developed by the philosopher Aristotle.
These are known as the three persuasive appeals. The more you leverage them, the higher your chances of getting someone to respond to your message — by as much as 72%, according to wifitalents.com.
The benefits go beyond the video itself. Using this framework, you will see:
Less overthinking when communicating
Complex ideas translated into clear, short videos
Your organization staying consistent and confident in its video messages
What People Are Saying About Our Approach.
“Romeo’s knowledge helped students understand the media world they’re living in today. I’m thankful for the tools and insight he provided.”
“Romeo’s approach goes beyond surface-level marketing. He gives entrepreneurs a practical framework for storytelling, and I highly recommend ProductStory Media.”
Three Video Types That Inspire Donors.
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Advertisement Video
Short, high-impact videos that capture attention and inspire action. Ideal for social media, search, or digital campaigns focused on clicks, sign-ups, or immediate engagement.
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Commercial Video
Story-driven videos that build trust, spark emotional connection, and inspire engagement. Perfect for YouTube, TV, streaming, or any platform where you want to shape perception and strengthen your mission.
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Fundraiser Video
Videos designed to build trust, highlight your mission, and inspire donations or support. Ideal for nonprofits and mission-driven campaigns where credibility drives impact.
Produce Your Video Today In 3 Simple Steps:
Connect with a Video Communications Strategist.
Workshop Your Appeals and Receive a Script Foundation.
Begin Producing Your Video.
Turn Video Into Influence With Rhetoric.
In this focused webinar, Video Communications Strategist, Romeo Ortiz shows why great looking videos still fail and how the Rhetorical Triangle of ethos, pathos and logos changes everything.
Using real commercial examples, he breaks down how credibility, logic and emotion work together to build trust shape perception and move people to act.
Designed for founders and entrepreneurs, this session delivers a simple framework to create persuasive videos and apply it to your brand over the next ninety days.
Hello Pioneers,
What began as a hobby grew into a serious side hustle after producing videos for companies and leading storytelling and influence sessions with Wocstar x Ghetto Film School Entrepreneur Academy and Berkeley College. Everything was moving in the right direction until a series of unexpected life changes forced a pivot. After working as a full-time entrepreneur since 2023, I had to balance a full-time job with part-time work at the start of 2025, putting much of my vision on hold.
Halfway through the year, I discovered Aristotle’s Rhetorical Triangle, a simple yet powerful framework for persuasion used in public speaking, debates, and commercials. After years of research, over ten thousand dollars in business education, and conversations with industry experts, I realized this framework is a lost art that few creators understand. It is exactly what is needed to make videos that consistently hit the mark, highlight the strongest aspects of a person or organization, and move audiences to action.
After leaving my full time job, I began working with youth, teaching media through organizations like ReelWorks, Brooklyn College Community Program, and TakeTwo Film Academy. Here I realized that the right education introduced early can transform average people into superstars in their chosen careers.
Today my goal is to help others use this framework as a foundational communication tool so they can make an impact, achieve results, and better evaluate the ideas they share.
From Romeo Ortiz, Founder of ProductStory Media
Questions You May Have.
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A: That’s a fair question! Currently, we do not have work showcased on our website because our past projects no longer reflect who we are today. Earlier work was general business video, and like any learning process, mistakes were made along the way. The good news is we are actively creating new work that reflects a professional finish, incorporates rhetorical elements, and aligns with the specific video types we focus on.
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A: Great question. We currently work with a select group of video production partners, bringing in directors, cinematographers, editors, and assistants as needed for each project. This allows us to scale our team and expertise based on the specific needs of every video.
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A: Ah, everyone’s favorite topic—money. The cost of a video varies depending on several factors, including the type of video, the crew required, the tools and equipment needed, locations, and the length of the shoot days. Different budget levels will get you different visuals and levels of flexibility.
In short, an 8-hour, one-day shoot in a single location with a small crew will cost significantly less than a three-day shoot with multiple locations and a full crew. Ultimately, the investment depends on the desired outcome and the quality of production you’re aiming for.
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A: Defining your appeals is essentially an audit designed to examine who you are and what your organization stands for. The goal is to identify and highlight the most compelling aspects of your story that your audience needs to hear and see in order to take action.
For example, if your organization focuses on improving education in underrepresented communities and you want people to donate, it’s important to showcase the work you’ve already done. If you’ve been transforming hundreds of lives through education over the past five years, this should be highlighted. This is an Ethos appeal, which emphasizes your credibility and authority in your area of focus.
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A: We love this question. The rhetorical triangle is far from a gimmick—it’s a set of best practices for effective communication. In fact, commercials and ads use these appeals all the time to persuade people to take action. Any commercial asking for donations, any ad trying to sell a product, or even the movies you watch are built around these three appeals. The more a message leans into them, the stronger and more persuasive it becomes. We go deeper into this in our webinar, which you can find on our YouTube channel.