I have been producing video and working in the filmmaking industry since 2016. My first major break came when I had the opportunity to fly overseas for seven days to produce a film I wrote (Genesis) through a program dedicated to training the next generation of storytellers.
After graduating high school, my first full time role was with a startup focused on creating microlearning content to help companies improve team communication and management. From there, I continued working across different environments, gaining experience both full time and as a freelancer while producing video for startups and larger productions, including work on HBO shows.
In 2021, I decided to start my own production company with a clear focus on creating video. As I built the business, it became clear that I needed to shift from thinking like a video producer to thinking like a business owner, something I had not fully considered at the time. While working day jobs and taking on various gigs, I began educating myself daily on what it takes to be an entrepreneur, learning about systems, processes, marketing, and sales.
That period came with discomfort, meaningful wins, and painful losses. Some of those losses led me back to full time work after two years of entrepreneurship, but I did not quit. Instead, I continued searching for solutions that would allow me to pursue my passion in a sustainable way. During that process, I discovered the Rhetorical Triangle, a framework rooted in persuasive communication and widely used in marketing and video. That discovery reshaped how I approach storytelling, strategy, and video creation today, and I am now dedicated to sharing that approach with others.
Hi, I’m Romeo Ortiz.
The problem founders face today with video marketing is not a lack of ideas, but a lack of foundation. There are endless tips, tricks, and gimmicks, yet none provide a clear structure for a long term strategy, and many videos fail to spark real interest in what is being built. The Rhetorical Triangle provides that foundation by helping founders create video marketing that appeals to their audience in the ways they need and want to be reached.
Our Approach.
Workshop your rhetorical appeals.
This process clarifies what to say, how to say it, and why it matters to the audience. By aligning logic, emotion, and credibility, founders create videos that connect with their audience in the way they actually need and want to be addressed.
Use visuals that reinforce your message.
Strong visuals clarify your idea, create emotional connection, and increase trust. When your audience can clearly see what you’re building and why it matters, they are far more likely to engage, support, and believe in your vision.
The problem isn’t production. It’s communication. When founders understand the core elements that drive human decision-making, video becomes more than content. It becomes a tool for influence. By grounding each video in proven principles of persuasion, you can create work that connects deeply, builds trust, and performs at its highest potential.