How to Get Comfortable on Camera (Even If You Hate It)
Let me start with something most people don’t expect: I actually hate being on camera.
Pretty ironic, right? Considering I run a video marketing company and coach founders on how to tell their stories on screen.
But here’s the thing: most of the founders I work with feel the same way.
They’re not actors. They’re not influencers. They’re business owners.
They’re builders. And like you, they’ve reached a point where they know:
Video is no longer optional. It’s essential.
Your product is working.
People are buying.
Now it’s time to connect with a wider audience—and that means showing up on camera.
So if the idea of being front and center makes you cringe, here are 3 things that helped me (and the clients I coach) show up with confidence—even when it feels uncomfortable.
1. Feel Like the CEO Version of You
Here’s the truth: how you feel off-camera affects how you show up on camera.
Before filming, I do whatever helps me feel calm, focused, and in control—like a hot shower and lighting incense. For you, it might be:
A walk around the block
Listening to a specific playlist
Rehearsing in front of a trusted friend
Whatever it is, treat filming like a performance day. Fuel your body. Clear your mind.
Because when you feel like the best version of yourself, you look and sound like the expert your audience needs to see.
2. Remember: You’re the Expert
Most founders I work with say their biggest fear is looking unprofessional or “stupid” on camera.
Let me ask you something:
Have people paid you for your product or service?
Do customers come to you with questions?
Have you helped people get results?
Then you already have authority.
You already have value.
You already have a voice worth listening to.
Video doesn’t make you an expert. It reveals the expertise you’ve already earned.
So show up with confidence—because you’ve got receipts.
3. You Don’t Have to Be Perfect. Just Real.
Let go of the pressure to deliver a perfect performance.
Scripts are helpful. Bullet points are great. But don’t be afraid to go off script when something real and spontaneous hits you.
Some of the best on-camera moments happen when founders speak from the heart, not the teleprompter.
You can always trim the excess in editing. But you can’t fake real connection—and that’s what builds trust with your audience.
Final Thought: You’re Not Just Selling—You’re Leading
Your potential customers need to see you.
They need to hear your voice, your conviction, your confidence.
If you’re hesitant to show up, they’ll hesitate to buy.
But when you speak clearly, confidently, and authentically—they’ll lean in.
At ProductStory Media, we don’t just help founders make great brand videos—we help them become confident storytellers.
Because when you believe in your story, your audience will too.
You don’t have to love being on camera. But you do have to show up.
And we’re here to help you do it in a way that feels natural, confident, and actually works.
👉 Ready to turn your story into your strongest asset? Let’s Talk