You don’t have to love the camera—you just need to learn how to show up with confidence. If you're a founder building trust and growing your brand, video is non-negotiable. In this post, I share 3 practical tips that helped me get comfortable on camera, even as someone who hated being in front of it.

You’re gaining traction in your business—and now it’s time to level up your marketing. A brand video seems like the next logical step. But here’s where many founders go wrong: they chase creativity and trends, and lose sight of what really matters—clarity.

At ProductStory Media, we’ve seen it over and over again: beautiful videos that don’t convert, because the message isn’t clear.

If your audience doesn’t know exactly why your product matters to them—or what to do next—they’ll move on.

This blog breaks down the biggest mistake founders make with video, and how to fix it with a simple, powerful shift: telling one clear story that drives real results.

👉 Read the full article to learn how to create a video that doesn’t just look good—but actually works.