Meet The Founder, Romeo Ortiz

Back in 2023, I was accepted into a well-known program for small business owners and founders. Over the course of 12 weeks, we were taught how to raise capital and use content to tell our business stories. My main goal going into the program was simple: I wanted to deepen my understanding of how to use content to effectively share my story and take my business to the next level.

Unfortunately, when we reached the content creation portion of the program, I—along with several other business owners—was left disappointed. Much of the material focused on big-budget commercial production and vague tips on branded content. It wasn’t designed for early-stage founders who needed practical, actionable strategies to tell their stories without breaking the bank.

That experience revealed a clear opportunity. At the time, my business offered general video production services, but I realized there was a greater need: helping founders like myself who were left feeling overwhelmed and underserved. I decided to shift our focus to helping entrepreneurs craft story-driven content that actually works for them.

Shortly after, I hosted my first masterclass on the art of storytelling and content creation. The response was incredible. Founders who had previously felt lost now had clarity and a plan for moving forward.

Since 2023, my mission has been simple: to help founders build influence and authority through story-driven video. To date, I’ve hosted five workshops, helped over 30 entrepreneurs tell their stories, and continue to innovate so that founders can use video to their advantage—no matter where they are in their journey.