How Ads Use Ethos, Pathos, and Logos — And What Founders Can Learn

Every successful advertisement is built on more than visuals or clever copy. It is built on persuasion. This guide breaks down how major brands use ethos, pathos, and logos to shape belief, spark emotion, and build trust at scale. You will learn how iconic ads from leading companies apply the Rhetorical Triangle to influence behavior and why these same principles work just as powerfully for founders. Built for modern founders and marketers, this article shows how to turn ads, videos, and campaigns into structured persuasive systems that connect emotionally, clarify value, and establish credibility in seconds.