The Triangle in Action: How I Landed a $40,000 Project Using Rhetoric
Romeo Ortiz Romeo Ortiz

The Triangle in Action: How I Landed a $40,000 Project Using Rhetoric

This real world case study shows how the Rhetorical Triangle of logos, pathos, and ethos can directly influence high value business outcomes. In this breakdown of a 40000 dollar project win, you will see how trust, emotional connection, and logical clarity worked together in real time to move a client from interest to commitment without aggressive selling. This article reveals how listening establishes credibility, how emotional alignment creates momentum, and how clear structure removes risk. Built for founders, creatives, and consultants, this story demonstrates how persuasion is not theoretical but practical and repeatable in real business scenarios.

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Why Rhetoric Is the Number One Skill for Founders in a Distrustful Market
Romeo Ortiz Romeo Ortiz

Why Rhetoric Is the Number One Skill for Founders in a Distrustful Market

In today’s distrustful digital market, products, features, and technology are no longer enough to win attention or belief. This guide explains why rhetoric is the most powerful skill a founder can master in an era of skepticism, short attention spans, and low trust. You will learn how clarity, emotion, and credibility work together through the three appeals of rhetoric to cut through resistance and create real influence. Built for modern founders and crowdfunding creators, this article shows how persuasive communication outperforms tactics, tools, and trends by turning messages into engines of trust, connection, and conversion.

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What Is The Rhetorical Triangle: A Founder’s Guide to Persuasive Video
Romeo Ortiz Romeo Ortiz

What Is The Rhetorical Triangle: A Founder’s Guide to Persuasive Video

The Rhetorical Triangle is one of the most enduring persuasion frameworks in human history, shaping how ideas, movements, and decisions have been communicated for over two thousand years. This guide explains why logos, pathos, and ethos remain the most powerful tools for founders who need to break through noise, skepticism, and short attention spans. You will learn how clarity creates understanding, emotion creates connection, and trust creates belief. Built for modern founders and crowdfunding creators, this article shows how the Rhetorical Triangle turns scattered messaging into a complete system of persuasion that helps audiences understand, feel, and trust your message.

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