How To Use Aristotle’s Appeals in Your Sixty-Second Pitch Video
A sixty second pitch video is one of the most powerful persuasion tools a founder can use, but only when it is structured correctly. This guide breaks down how to use Aristotle’s three appeals of logos, pathos, and ethos inside a tight one minute format to create clarity, emotional connection, and trust in the right order. You will learn how to structure your pitch so your audience understands the problem instantly, feels the emotional weight of it, trusts the person behind the solution, and knows exactly what to do next. Built for modern founders, marketers, and crowdfunding creators, this article shows how to turn short form video into a complete persuasive system that respects human psychology and drives real action.
Pathos: How To Make Your Audience Feel The Problem You Solve
Emotion is what turns understanding into action for founders who are asking backers to believe in something that does not yet exist. This guide breaks down how to use pathos, the emotional appeal of persuasion, to help your audience feel the problem you solve and connect with your mission on a human level. You will learn how to evoke real emotional recognition, reflect your audience’s inner struggles, and create an emotional shift that makes your solution feel necessary and urgent. Built specifically for crowdfunding and early stage founders, this article shows how emotion drives memory, trust, and belief. You will also learn the difference between authentic emotion and manipulation, how founder storytelling strengthens connection, and why emotional resonance is often the deciding factor between a viewer who scrolls past and one who becomes a supporter.