How To Use Aristotle’s Appeals in Your Sixty-Second Pitch Video

A sixty second pitch video is one of the most powerful persuasion tools a founder can use, but only when it is structured correctly. This guide breaks down how to use Aristotle’s three appeals of logos, pathos, and ethos inside a tight one minute format to create clarity, emotional connection, and trust in the right order. You will learn how to structure your pitch so your audience understands the problem instantly, feels the emotional weight of it, trusts the person behind the solution, and knows exactly what to do next. Built for modern founders, marketers, and crowdfunding creators, this article shows how to turn short form video into a complete persuasive system that respects human psychology and drives real action.